BRANDING

GRAPHIC DESIGN

2023

Sanji: a confectionery and tea brand dedicated to bringing the essence of the Japanese tea ceremony to a global audience. By reimagining this traditional practice in a compact, accessible form, Sanji offers a sensory-rich and healing experience encapsulated in a beautifully crafted box.


Sanji translates to three o'clock in Japanese. In Japanese culture, this is the time when people enjoy desserts and take a break. Our brand draws from this concept, striving to improve our customers' lifestyles by customers seamlessly implementing re-luxation or a zen moment in one's routine.

Sanji: a confectionery and tea brand dedicated to bringing the essence of the Japanese tea ceremony to a global audience. By reimagining this traditional practice in a compact, accessible form, Sanji offers a sensory-rich and healing experience encapsulated in a beautifully crafted box.


Sanji translates to three o’clock in Japanese. In Japanese culture, this is the time when people enjoy desserts and take a break. Our brand draws from this concept, striving to improve our customers’ lifestyles by customers seamlessly implementing re-luxation or a zen moment in one’s routine.

SANJI LOGO MOTION

animating Sanji's logo on after effects

hand drawn logo

SANJI EC

designing Sanji's EC cite

UNBOXING SANJI

tearing open Sanji's box that i made with wood and washi paper

SANJI PACKAGING

Sanji's packaging I made from printed fabric,

lasercut wood, washi paper, string, illustrated painting on paper

SANJI PACKAGING OPENED

inside the box is a sweet made out of clay,

tea packaging made of paper and string, 3d printed tea cup

SANJI ORIGINAL GOODS

sanji's original goods mocked up

SANJI SNS

photographed products to design content for Sanji